Jantzen “Film-Music-Style” Telluride Sponsorship

As part of Jantzen Swimwear’s 2002 promotional campaign, Plazm Media created a unique grassroots marketing plan to reposition Jantzen Swimwear at the forefront of creative culture in America. One component of this plan included a sponsorship of the Telluride Film Festival.

“Film, Music, Style” is a specially curated CD-ROM package containing original music, films and a lead product catalog developed as a gift item for patrons and filmmakers at the festival.

Client: Jantzen