Episode I International Advertising Campaign

The campaign objective was to reach out to the latents—many of whom are women—highlighting the intrigue of relationships and universal values expressed in the film as well as capitalizing on the numeral 1. The solution depicts universal themes centering on character, emotion and human experience.

Initial assignment was for Germany and Japan, the world’s second and third largest markets. After the creative was presented the project expanded to include all the world except the USA. There was much clandestine behavior—purchase of safe and shredder, etc.—due to the top secret nature of the project.

* Bus Shelters, Wildpost, Walls
* 30 Sheets
* 2 Sheets
* King Bus Sides
* Key Influencers Kit
* Applied Outdoor

Client: Lucasfilm