The Wyatt

Comprehensive brand identity for a 15-story development in Portland's Pearl District. Scope included development of brand positioning statements, creation of the identity, stationery set, marketing materials, showroom displays, construction signage, building signage, advertising, as well as a web site that includes a sweet interactive floor planner. Users are able to view any home in the building, add, move or remove furniture, and print out the results. View the website here.

Client = Pearl Real Estate