New Cigarette Packaging

Metropolis Magazine asked Plazm's Joshua Berger to create an editorial response to a Canadian law calling for photographs of smoke-carred esophagus and other results of tobacco consumption to fill 50% of the package.

From Metropolis: "Berger's package is caked in a thick layer of creosote—that sticky, brownish substance used to preserve telephone poles and railroad ties, and which accretes on the inner walls of smokers' lungs—this pack of cigarettes offers not only a gentle reminder of smoking's adverse effects but a powerful deterrent to actually touching the package at all. Alternate packages using tobacco-industry by-products might include mothball powder (a source of naphthalene, a volatile gas found in cigarettes(, gooey honey (beeswax is added to some cigarettes), or finely ground slivers of fiberglass (a component of certain filters)."

Client=Metropolis Magazine