Proposed split-run cover leading up to the 2008 election.

Newsweek Redesign

Plazm was one of three design firms contracted in the summer of 2008 to reimagine, redesign and reposition Newsweek magazine. We partnered with our friends at SmithMag and under a blazing 3-week deadline we wrote, designed and developed a new Newsweek. Although we didn't win the pitch, we were honored to be asked and had a blast upgrading the magazine.

The typography in this prototype is a beta font designed by decade-long Plazm contributor Gus Nicklos to represent the new Newsweek brand. Its overall perspective points to the future while its proportions and contemporary optic properties give it high legibility at small sizes. The beta version includes three initial variants: Regular, Italic and Black as well as custom Slab Serif characters created for initial caps. This approach signals an evolution of the Newsweek brand towards the future with every typeset letter.


Client=Newsweek