Nike Footwear Technology Package

The Issue:
Current available technology and benefit information for display at retail is limited. In order to take full advantage of the newest footwear wall’s built-in communications functions, and to retrofit existing footwear displays, a new information package needed to be developed that conveyed Nike’s technology message to the consumer at the retail level. The current technology toolkit is designed for use by countries producing POP graphics at the local level. Therefore it is limited by necessity. The new footwear wall, and new demands placed on current footwear walls requires a broader explanation than the current technology kit provides.

The Solution:
The addition of illustrations, graphics, companion copy, and a definitive trickle down strategy allows for greater flexibility in the adaptation of information in each scenario.

The Result:
The customer is able to quickly and clearly understand each of the four primary Nike footwear cushioning technologies, and how it will benefit them.

Client: Nike Asia Pacific