1. Design is about problem solving
2. Stories connect people & change lives
3. Truth is the most powerful form of marketing
The New Newsweek
Plazm was one of three design firms contracted in the summer of 2008 to reimagine, redesign and reposition Newsweek magazine. We partnered with our friends at SmithMag and under a blazing 3-week deadline we wrote, designed and developed a new Newsweek. Although we didn't win the pitch, we were honored to be asked and had a blast upgrading the magazine.
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