1. Design is about problem solving, not beautification
2. Stories connect people and enrich lives
3. Truth is the most powerful force in marketing
The New Newsweek
Plazm was one of three design firms contracted in the summer of 2008 to reimagine, redesign and reposition Newsweek magazine. We partnered with our friends at SmithMag and under a blazing 3-week deadline we wrote, designed and developed a new Newsweek. Although we didn't win the pitch, we were honored to be asked and had a blast upgrading the magazine. Unfortunately they closed their doors prior to implementation.
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