Nike Beautiful Launch Materials
A custom box for exclusive PR distribution in the Asia/Pacific region was created to coincide with the launch of a Nike Women’s product and advertising initiative called Nike Beautiful. The box was wrapped in book cloth and foil stamped on the top, included apparel and shoes customized to fit each recipient. Each garment was individually packaged; sports bra, capri pant, t-shirt, Presto watch, pair of shoes and socks, as well as a custom CD case. The white presentation box (center and right) was shipped in a black box (left inset images) imprinted with lines from the campaign revealed on each panel.
Edition of 15 (box), and 500 (cd).
Client: Nike Asia Pacific