Maximum Potential Limited Edition Box

A custom box for limited retail release and PR in the Asia/Pacific region was created to coincide with the launch of a comprehensive advertising/product campaign. The box was wrapped in book cloth and foil stamped on the top, included multiple layers of reveal to accommodate a limited edition 12” vinyl, a basketball, CD tin package (left), as well as a VHS and Beta tape (under the basketball). Edition of 350.

Client: Nike Asia Pacific